Online marketplace Snapdeal has partnered with India Post to bring thousands of
weavers and artisans from Varanasi online. Snaeapdeal has launched a pilot with India post to set up facilitation
desks at Varanasi Post offices to enable local weavers to sell their indigenous
products such as famed Banarasi saree, on its plot form. " this is an
endour by Snapdeal and India post to empower local artisans,small and
medium entrepreneurs to sustain their lively hood by providing a platform to
popularize their indigenous product". Snapdeal CEO and CO founder Kunal Bahl said. Through
this association weavers will get access to national audience at neglible
cost,he added. The Post office will act as drop point for sellers, and
India post will delkivers the goods to the buyers. " India has a number of
unique highly specialized art forms and weaves". How ever,with the
fast changing fashion trends and readily available products, we are losing out
on this which heritage. If we do not act now, soon the rich designs and
weaves will be extinct," Bahl said.
Source: The Hindu dated
26.12.2014.
