F. No. 3-3/2019 – MD
Department of Posts
Marketing Division,
Dak Bhawan, Sansad Marg
New Delhi-110001
Department of Posts
Marketing Division,
Dak Bhawan, Sansad Marg
New Delhi-110001
Dated: 06.03.2020
ToAll Heads of Circles
Sub: Guidelines for use of Social Media for promotion of products and services of the Department.
Kindly find enclosed guidelines for use
of Social Media for promotion of products and services of the Department
for kind information and necessary action please.
(Puneet Bijaraniya)
Assistant Director Generel (FS II)
Assistant Director Generel (FS II)
F. No. 3-3/2019 – MD
Department of Posts
Marketing Division,
Dak Bhawan, Sansad Marg
New Delhi-110001
Department of Posts
Marketing Division,
Dak Bhawan, Sansad Marg
New Delhi-110001
Dated: 06.03.2020
Sub: Guidelines for use of Social Media for promotion of products and services of the Department.
Ref: BD&MD It. No. 18-07/2017-BD&MD dated 21.03.2017
This is regarding promotion of products
and services of the Department through Social Media platforms. Earlier,
instructions were issued to Circles vide the above subject and
reference, regarding Department of Posts Social Media handles.
The handles are quite popular and as on
date there are over 2.10 lakh ‘Likes’ on our Facebook Page and over 1.62
lakh ‘Followers’ on Twitter.
2. It is observed that Department of
Post has not been able to properly leverage the power of Social Media
platform for its public outreach programme. Given its characteristics of
immediate outreach and 24*7 engagements, Social Media offers a unique
opportunity to the Department of Posts to engage with public and other
stakeholders and create awareness about its. products & services and
major contributions made by the Department in delivering postal,
financial and citizen centric services to the public. The Ministry of
Electronic and information Technology has issued “Frame work &
Guidelines for use of Social Media for Government Organisations” which
is available on net. The Circles may kindly follow the guidelines for
use of social media. Some of key caveats that the guidelines highlight
and must be kept in mind include:
a. All accounts must be created and operated in official capacity only.
b. As social media demands 24*7 interactions, some responsiveness criteria may be defined and a dedicated team may be put in place to monitor and respond.
c. There should be congruence between responses on social media and traditional media.
d. Relevant provisions of IT Act 2000 and RTI Act must be adhered to. Detailed description and explanations are given in the Guidelines section of the document.
b. As social media demands 24*7 interactions, some responsiveness criteria may be defined and a dedicated team may be put in place to monitor and respond.
c. There should be congruence between responses on social media and traditional media.
d. Relevant provisions of IT Act 2000 and RTI Act must be adhered to. Detailed description and explanations are given in the Guidelines section of the document.
3. Heads of Circles may open Twitter and
Facebook account if not yet done, since the Circles are doing a large
number of activities which deserve to be shared with public for further
improving the trust and goodwill of the Department and its employees.
4. In order to use Social Media extensively and get benefits, following actions are required to be taken by the Circles:
a. Heads of Circle
should immediately activate their Social Media accounts and start
posting photos and messages of the significant activities done by them.
Whenever, they post a message, they should tag it to Directorate/ all
Circles and other important accounts mandatorily. The account details of
Directorate are Facebook: @PostOffice.IN and Twitter: @IndiaPostOffice.
b. A suitable
official may be identified as a nodal point by all Circles making him/
her responsible for posting messages on social media on daily basis. The
email of nodal points shall be shared with Marketing Division for
coordination at ddgmarketing [at] indiapost.gov.in and
admarketingdivision [at] gmail.com.
c. Share/ Re-tweet the posts/ comments of other Circles/ Directorate.
d. Use of local language.
e. Hold regular press conference at the level of CPMG to inform media about the activities of the Department.
f. Important
photographs of promotional activities along with description may be sent
to Marketing Division at email id ddgmarketing[at]indiapost.gov.in and
admarketingdivision[at]gmail.com.
The Circles are directed to comply with the instructions by 20.03.2020 and send compliance report to Marketing Division.
This issues with the-approval of competent authority.
(Puneet Bijaraniya)
Assistant Director General (FS II)
Signed CopyAssistant Director General (FS II)
