What is the Role of GDS and Postmen in IPPB
Following ae the roles of GDS and Postmen in becoming agents of Financial Inclusion through IPBB
✓ IPPB will provide doorstep banking services to all its customers who
have registered for the same during onboarding process through its wide
network of Postmen and Grameen Dak Sevaks.
✓ Since the doorstep banking will be carried out through Aadhaar
authorization, this facility will be provided only to those customers
who have opened their accounts through eKYC and have a registered mobile
number.
✓ Doorstep banking will be a completely paper- less process and the
entire transaction flow will be done using the agent’s device.
✓ GDS/Postman are already working as financial service provider as part of DoP
✓ There are many similarities between DoP financial products & IPPB products like
Saving account, Remittance
✓ GDS have an earmarked catchment area to get the customers
✓ They know almost everyone in their catchment area & vice versa
✓ GDS know complete information of types of customer available in his/her area
Main role of GDS / Postman to provide Doorstep Banking Services as a business correspondent for IPPB.
Door Step Banking Services
• To whom?
• Only for e-KYC Customers
• Who have registered mobile number • What?
• Customer Onboarding (Account Opening)
• Financial Transactions
• Non-Financial Transactions
• Customer Servicing
Role of Postmen / GDS in detail
1. Customer Onboarding
✓ Understand who are your target customer
✓ Aware e-KYC process
✓ Understand the customer‘s need & accordingly proposes the product
✓ Onboarding process through Mobile Phone
✓ Feeding the necessary information of customer in the Mobile Phone
2. Facilitating Transaction
✓ Postmen and Grameen Dak Sevaks must persuade & guide the customer to do regular transactions with IPPB.
✓ The incentive for GDS lies in processing of various transactions done by the customers both at doorstep & self mode.
✓ The details of incentive structure have been covered separately in this manual for the benefit of the participants.
3. Financial Transaction
✓ Cash Deposit
✓ Cash Withdrawal
✓ Remittances – NEFT, IMPS, AEPS & Others)
✓ Bill Payment & Recharges
4. Non-Financial Transaction
✓ Information related to POSB
✓ Balance Inquiry
✓ Mini Statement
✓ Update PAN and nominee details
✓ Seeding AADHAR
✓ Add/ Modify / Delete Standing Instructions
✓ Issuance of QR Card
✓ Generation of Green PIN
✓ Complaint Lodgment ✓ Account Closure Request
5. Selling and Servicing Third Party Products
✓ DoP Products
▪ POSB
▪ Other Savings Schemes
o Investment Products
▪ Insurance Products - Life Insurance and General Insurance
▪ Postal Life Insurance o General Insurance
▪ Investments Products
▪ Mutual Funds
✓ Loans Products
▪ Loans from Partner Bank
6. Daily Reporting
✓ Reconcile the cash Given out or Received on behalf of IPPB by DoP
✓ At the end of the day Agent App will provide the list of all debit
and credit transactions and the net cash balance will be displayed
automatically for the reconciliation of cash.
✓ GDS / Postmen will need to simply hand over the cash & any other
deliverables at the end of the day to respective DoP officials. ✓ GDS /
Postmen can approach the TM/TO for any kind of help.
7. Self Upgradation
✓ Check yourself what you know and what you want to learn
✓ Approach to DoP Officials and TM/TO from IPPB in case you face any difficulty
✓ Show eagerness to learn new information received from DoP or IPPB
✓ Knowledge helps you to offer IPPB products & services which gets you more
satisfaction and incentives
8. Financial Education to Customers (Spreading Awareness)
✓ Financial literacy & Customer education is primary role of GDS / Postmen
✓ Conducting financial literacy camps in villages & other areas where it is required most with the help of TM/TO
✓ Facilitate Banking Services at the doorstep through assisted mobile banking ✓ Basic concepts of financial planning
9. Incentive & Rewards
✓ Each GDS/Postman/Postal Assistants need to have an account with IPPB
to get the incentive credit. The GDS/Postman can check the accumulated
incentive in the Smart Phone at the end of the day.
✓ The pay out of incentive into the agent’s accounts will happen at a
pre-defined frequency (currently planned as a monthly pay out).
✓ Commission and incentive paid to the DoP and front-line staff is
directly linked to the revenues generated through the IPPB transactions
✓ Incentives to be paid for each revenue generating activity facilitated by DoP
✓ Additional incentives to be given under target-based schemes
✓ Account opening o For facilitating opening account of merchants
✓ Revenue from Transactions (Bill Payments, Remittances, Cash Withdrawal/
Deposit) o Transactions performed at door step or at access points
(counters) and for payments such as bill payments, remittances, cash
withdrawal etc.
✓ Revenue from Third party products o For cross-selling and
distributing third party products such as loans, insurance, mutual funds
etc.
