C. Digital Outreach
1. Har Ghar Tirangna Web Banner on all DOP Websites – India Post, IPPB, Dak Karmayogi, etc.
2. All Social Media Handles of India (Directorate, Circle, and Region) to put the banner of the campaign on their official Social Media Handles.
3. India Post to send SMS and emailers to its customers for participating in the campaign and to buy the flag from the nearest post office.
4. A teaser video (MOC/MOSC) inviting postal employees and citizens to participate in the biggest event of AKAM.
5. Circles to tie up with local radio channels (FM, AIR) for increasing awareness about the campaign and motivating citizens to purchase the flag from the local post office.
6. 2 Week Social Media Campaign (local stories, flag at prominent post offices, staff motivating citizens, Prabhat Pheris, selfie points, etc.) to be designed and executed by the marketing division in participation with circles and the ministry of culture.
D. Outcome Indicators:
1. Postal Employees of all categories collectively work to ensure that the maximum number of people/citizens are mobilized through the activities indicated above to be part of this campaign.
2. Each Postal Employee to mobilize at least 50 people from their locality to be part of this campaign.
3. Every Postal Circle to maintain a proper photographic record and database to be conducted by various post offices in the circle.
4. Reporting format will be shared by the marketing division.
Download Circular on DOP Har Ghar Tiranga Activities in PDF
