The
business size is said to be in the range of Rs 5-10 crore.
In
2009, afaqs! had reported how India Post had given its creative and media
mandate to Span Communications. Prior to that, the account was being serviced
by Ogilvy, which helped in India Post's new branding makeover and created its
new logo in 2008.
Naveent
Kapoor, President and CEO, Square Communications, says the agency will
conceptualise and create a complete 360 degree campaigns for the postal service.
Besides, TV, radio and outdoor, the agency will handle digital requirements. In
fact, the agency is in talks to create a postal app and a microsite for each of
the products offered by India Post. "We are aiming to emphasis on the
concept of India Post delivering values," he says.
While,
the agency has suggested a branding activity at airports, there are also talks
on intra-communication solution within the organisation. Out of its 1,55,015
post offices, only 25000 are in urban areas. In rural areas, there is a lack of
communication among the staff, who don't have in-depth knowledge about the
different services. So, we have suggested workshops in India Post's 22 circles
in India," Kapoor explains. He also points out that a TV, print and radio
campaign is expected to come out by June.
As
for the branding challenges India Post might face, Kapoor states that while
speed post and courier service is a challenge for the organisation, it has a
huge spread and network across the country in terms of money order and parcels,
especially in non-urban areas.
Square
Communications is a Delhi-based creative agency. Some of its clients include
Narayana Institute, Fly Mobile, Aashiyana Group of Companies, and is an
empanelled agency for Delhi Tourism, Western Railway, Indira Gandhi National
Open University (IGNOU), GAIL India Ltd, ndian Railway Catering & Tourism
Corporation Ltd.(IRCTC).
