SERVING A NEW SOCIETY: DELIVERING BEYOND YOUR DOORSTEP
JUST AS IN ALL SERVICE INDUSTRIES, THE CUSTOMER HAS ALWAYS BEEN THE MAIN FOCUS OF POSTAL SERVICES WORLDWIDE.
One
of the first examples of globalization, the Universal Postal Union
(UPU) was established 142 years ago as a means of creating a seamless
network for communicating across borders, allowing the Post to deliver
the world. Industry dynamics and consumer demands have today pushed the
Post to deliver right to customers' homes – at their doorstep.
Our
customers trust us and we are also the only trusted partner to provide
locally and globally essential services to the public thanks to the
universal service delivery network and obligations.
Our
customers' needs, however, are changing rapidly. Modern information and
communications technologies have created a new type of consumer, for
whom delivering at the doorstep is not enough; they want service when
and where they need it. The demand is for more flexible and personalized
services.
While
these innovations may be disruptive, we are hopeful that, as has
happened with other advancements before, the Post will turn these
challenges into opportunities and stay relevant to its customers.
To
achieve this, the Post must continuously transform and find new ways to
go beyond simply delivering to the customer's doorstep.
In
the Istanbul World Postal Strategy, the UPU has provided a suitable
platform that will guide the postal industry between 2017–2020 and
beyond. Under this plan, the strategy sets out to achieve three very
important goals:
- Goal 1: Improve the interoperability of network infrastructure
- Goal 2: Ensure sustainable and modern products
- Goal 3: Foster market and sector functioning
Leading
the transformation agenda is the UPU's Vision 2020, which will focus on
innovation, integration and inclusion to drive our industry's business
over the next four years. We must work toward creating a postal world
where innovation is shared, promoted and delivered; where postal
networks are integrated internationally, regionally and nationally; and
where the Post is seen as a vehicle for inclusive development by
governments, development partners and international organizations.
Above
all, the industry has to identify new opportunities being brought about
by customers' daily needs and expectations in all facets of their
lives.
The
UPU is working to make this possible by bringing postal leaders and
stakeholders together and has created opportunities for them to discuss
new ways to transform our business to meet customers' needs in the
changing postal paradigm.
We
are determined to remain the trusted, reliable and affordable
communication service provider for institutions, businesses and citizens
of the world.
I wish you a happy World Post Day.
Source : http://www.upu.int/